Generative Art is the idea realized as genetic code of artificial objects. The generative project is a concept-software that works producing three-dimensional unique and non-repeatable events as possible and manifold expressions of the generating idea identified by the designer as a visionary world. This Idea / human creative act renders explicit and realizes an unpredictable, amazing and endless expansion of human creativity. Computers are simply the tools for its storage in memory and execution.
This approach opens a new era in design and industrial production: the challenge of a new naturalness of the industrial object as a mirror of Nature. Once more man emulates Nature, as in the act of making Art. This approach suddenly opened the possibility to rediscover possible fields of human creativity that would be unthinkable without computer tools. If these tools, at the beginning of the computer era, seemed to extinguish the human creativity, today, with generative tools, directly operate on codes of Harmony. They become tools that open new fields and enhance our understanding of creativity as an indissoluble synthesis between art and science. After two hundred years of the old industrial era of necessarily cloned objects, the one-of-a-kind object becomes an essential answer to emergent aestethical needs. (Celestino Soddu)
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