Television as a Creative Medium (pg. 257-)

The use of television has skyrocketed since the 1960s. From 200,000 homes having television in the United States in 1948, now you can find a television in almost every American home. According to the text, television is like a "sleeping giant." There are so many different possibilities, but society isn't using it to the best of their abilities.

Instead of using television as a creative medium of expression, it has turned into another mass marketing technique, and a way for companies to bring in the "big bucks." Our commercial culture has led television to its downfall - while it's great for entertainment purposes, it could have been used for other means, such as furthering education (little did the author predict the future of television shows geared toward learning...) Companies spend months just to perfect a thirty-second commercial, yet less time is spent on a teacher's lesson plans for the year.