In this part, Youngblood analysed some common situation and thinking models in today mass-audience age. His thesis is magic and showed his encyclopaedic knowledge in the whole related area precisely to us. Some of concepts are abstracting for me, particularly, the viewpoint about the behaviour-altering. As a member of 21st participant, it's not hard to find that multiple information and preach that have flooded our every social platform, sometimes, we could even find two articles stood on totally opposite position still accentuating their own stubbornness extremely and confidently. Then it's turn to our audience, how to discriminate those information and to build relative healthy values?
I regrettably found that most people just follow what they have received passively from those information platforms, and consciously or unconsciously rely on them without scientific investigation and eventually become one of their so-called "faith" advertiser voluntary. This is scary, because inundate information could take advantage of audience's frangibility of discrimination and acceptance and easily reshape their formal behaviours and values. Admittedly, a few of receivers could do survive in this multiple-choice environment and pick up what he need and weave his own faith work together soberly, but most audience always follow something they even don't know what they are when they living in this everything multiple world.
We are about to face the problem of values, maybe do not think those questions too deeply and seek for a standard and solution could be much more easily, like Bronowski said: The problem of values arises only when men try to fix together their need to be social animals with their need to be free men. There is no problem, there are no values, until men want to do both.
I still all of them are worth of being thinking.
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